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Not Every Use of Personal Data Requires Consent

A company can comply with India’s Digital Personal Data Protection (DPDP) Act without obtaining consent for every processing activity.

Section 7 of the DPDP Act permits certain legitimate uses of personal data without separate consent.

Examples include:

  • Processing employee data for employment-related purposes.
  • Responding to a medical emergency.
  • Complying with certain legal obligations.
  • Using personal data voluntarily provided by someone for a specified purpose, provided they haven’t indicated that they don’t consent.

But these are specific legal grounds, not blanket exemptions.


The takeaway: Before building a consent mechanism, identify whether the processing actually requires consent.

Sometimes the correct compliance decision is to rely on an applicable legitimate use.

This article is general information, not legal advice.

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